Logo & Slogan design

Building up brand image

Logo is not an identification symbol of company but also the most compact things that customers want to remember. It is not only a graphical product, logo design requires thorough knowledge of business lines and brand strategy of company. A designed logo must be:

SIMPLE

A logo must be easy to remember, easy to imagine and easy to identification in order to help company with building up its brand effectively .

UNIQUE

A lot of design model can be applied but logo must have something completely unheard-of in order to attract customers.

DISTINCTIVE

Though it is beautiful or ugly, a logo must not be reproduced or copied as the primitive state of others

SUITABLE

The layout or color of logo must be suitable with the business lines or product

Logo design

Common Tips

✓	Logo should reflect company in the most righteous way
✓	Avoid of having many details because simple logos are usually recognized more quickly
✓	Ensure that the logo still has sharp display when printing in white & black.
✓	Ensure that the logo is still beautiful inspite of zooming in or out to any size
✓	The Logo must be designed uniquely in order to avoid making mistaken brand
✓	Let try to create an everlasting logo, pepertually exiting with company.
✓	The most importance is that the design of logo must be simle, suitable but unique, prominent and easy to engrave on the targeted customers' memory of company.

Logo Design Service Package - 2D & 3D Logo

Logo is not only an identification symbol of company but also the most compact things that customers want to remember. The Logo is just:

• The creative product which helps the company with building up the image of brand in customers' memory.
• The symbol which propagating the messages of comppany
• The meaningful message which is propagated to the targeted customers
• The most valuable asset once the Company develops

Select the service package upon each particular demand

Design Logo 3D from Logo 2D:
• Design fee around 20-50% Logo 2D, depending on the required complexity

Logo design procedure

Completion of every details

1
ACCEPT THE REQUIREMENTS
- SmartWork consultants discuss, propose solutions, trends of design suitable with each industry of company.
3
ORIENT THE DESIGN
- SmartWork designers research, analyze the requirements, seek for ideas and set up the creative orientations for logo design.
5
COMPLETE THE DESIGN
- 04 logo samples (2 main samples & 2 developed samples) based on the ideas. Then, customer selects 01 sample.
- Executive duration: ~03 days (depending on the comlicated level of requirements).
7
HAND OVER THE DESIGN
- After the designed is approved, SmartWork will prepare printing files and send the Company via email (or DC disk or USB,…)

2
SIGN THE CONTRACT
- After surveying the design requirements, SmartWork contact to confirm. Two parties agree to sign the contract and pay for service charge.
4
DRAFT THE IDEA
- SmartWork designers draft and set up the ideas of logo design based on the business lines and customers' desire of logo.
6
CORRECT THE DESIGN
- After the customer select 01 sample of among the initial designs, SmartWork will continue correcting the design (maximum 3 times) based on the customer's feedbacks.
8
EXTRA PACKAGE
- The service packages attached with logo design:
- - Bring the logo into other printed advertising designs of company
- - Propose suitable slogan
- - Register intellectual proprietary register for the designed logo

Why SmartWork?

●	The staffs have a thorough knowledge of brand - logo design in compliance with standard procedure
●	Experiences in designing hundreds of logos in numerous fields and industries.
●	Thoughtful, considerate service on several supporting means (hotline, email,….)
●	Ensure that the designed product is finished at schedule and meets the agreed requirements

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